Built by founders,
proven by outcomes/

AiPX is led by founders and operators who have built, scaled, and exited technology-enabled businesses across multiple industries.

We’ve led companies that grew to 1,000 employees - from first build to commercial scale and liquidity.

900

exit valuations delivered across founder-led and scaled ventures

return on start-ups founded, scaled and exited by our team

+45

%IRR

achieved across different stages and industries

Why we built AiPX/

Many of our leadership team have worked together across multiple ventures, helping build, scale and exit successful businesses.
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Along the way, we recognised a common opportunity: AI is creating the potential to reimagine how industries operate. Not by replacing great businesses, people or products, but by empowering them with intelligent systems designed for the future.
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AiPX was created to bring together commercial, product and technology expertise to build the platforms that make that future possible.

Sally Tobin

Founder & Chief Executive Officer

Our Venture Founders/

Each AiPX venture is led by founders with deep domain expertise in an industry where they hold an unfair advantage. Our role is to support them uniquely, shaping what each product needs to move from conviction to commercial reality.

Explore their product stories below.

Gary is the founder of CART Index, and AI-native measurement platform focused on quantifying and optimising creative performance in commerce-led environments.

With over 15 years’ experience across marketing strategy, experience design, and product leadership, Gary specialises in translating complex technical vision into scalable, commercially viable platforms — including businesses that have reached profitability and successful exit.
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Alongside CART Index, Gary serves as Chief Product Officer at AiPX Ventures, leading product development and experience design across the studio’s broader portfolio.

David is a co-founder of MAi Tech Stack, an AI-native product series focused on powering connected, end-to-end brand growth through intelligent, interoperable platforms.
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David has partnered with the AiPX team across multiple product builds - from early-stage development through to scale and private equity exits. He brings deep expertise in cloud architecture, complex workflow systems, and engineering leadership, with over a decade of experience guiding teams from concept to commercial readiness.

The MAi Tech Stack product series will be released for Beta in Q2 2026. Follow our Linked In for the latest news.